TV opening concert from the International Baroque Festival Melk 2025

“Magnificat” - Masterpieces by J.S. Bach and his son Carl Philipp Emanuel Bach from Melk Abbey

1.    Project overview 

SCARLATTI Arts international is the executive producer of the TV opening concert of the International Baroque Days at Melk Abbey in 2025. A unique musical event with world-famous artists, combining two outstanding settings of the 'Magnificat' by Johann Sebastian Bach and Carl Philipp Emanuel Bach.

2.   Problem / Need

• Growing demand for high-quality culture on TV: There is a great interest in first-class cultural content on TV and on streaming platforms.

• Access to exclusive concerts: Many people do not have the opportunity to experience such high-profile events live.

3.   Solution

• Professional TV production: By recording and broadcasting the concert, we enable a broad audience to access this cultural highlight.

• Outstanding line-up: With renowned artists and ensembles, the production guarantees a musical experience at the highest level.

4.   Project description

• Date, time and location: Friday, June 6, 2025, 8:00 p.m., Melk Abbey

• Concert title: Opening concert “Magnificat”

  Programm:

o  Johann Sebastian Bach: Magnificat in D major, BWV 243

o  Carl Philipp Emanuel Bach: Magnificat Wq 215

Participants:

o  Conductor: Pablo Heras-Casado

o  Orchestra: Concentus Musicus Wien

o  Choir: Collegium Vocale 1704 (Rehearsal: Václav Luks)

o  Soloists:

• Nuria Rial | Soprao

• Shira Patchornik | Soprano

• Sophie Harmsen | Alto

• Michael Schade | Tenor

• Johannes Kammler | Bass

Production

o  Total running time approximately 80 minutes

o  UHD + HD, 16:9 | color | stereo + Dolby Atmos

A co-production of SCARLATTI Arts International, Deutsche Grammophon and ORF

5.   Market and target group

Target group:

o  Classical music lovers and people interested in culture worldwide

o  Viewers of cultural and music channels and streaming platforms

o  Educational Institution

Market potential:

o  High demand for exclusive concert recordings

o  International interest in baroque music and renowned artist

 6.   Business model

Revenue streams:

o  License sales to international TV channels

o  Sponsoring and partnerships

Benefits for partners:

o  Exclusive content for their platforms

o  Increase the attractiveness of their program

o  Association with high-quality cultural productions

 7.   Offer to potential partners

SCARLATTI Arts international offers the opportunity to include this extraordinary production in your catalog as a TV program distributor.

Offer catalog considerations:

o  broadcast rights in your country / your travel entertainment platform

o  logo presence in the production

o  mention in press releases and social media campaigns

o  VIP invitation to the concert on Friday, June 6, 2025, 8:00 p.m., Melk Abbey Church

o  free copies of sound recordings after release, to be released by Deutsche Grammophon

8. Team presentation

• SCARLATTI Arts International: Experienced production company specializing in high-quality music productions.

• Deutsche Grammophon: World-leading classical music label with an excellent distribution network.

• ORF: Austrian Broadcasting Corporation with extensive expertise in TV productions.

• Artists: Internationally recognized soloists and ensembles under the direction of Pablo Heras-Casado.

 9. Schedule

• June 6, 2025: Live recording of the opening concert

• June 7 + 8, 2025: Post production

• First broadcast on June 8, 2025, 8:15 pm ORF 3 as part of Erlebnis Bühne

• 3sat will show the production on June 15, 2025

• From June 10, 2025: Distribution of the TV production

• Fall/Winter 2025: Release on physical media (CD)

 10. Call-to-Action 

Become a partner of this unique TV production and support the dissemination of culture and music at the highest level. Let us work together to make this musical masterpiece accessible to a worldwide audience.

 11. Contact Information

12.  Screening-links:

Access to the opening concert productions of recent years

1.      JOHANN SEBASTIAN BACH: MASS IN B MINOR, BWV 232 (AT, 2024)
From the International Baroque Festival Melk Abbey
Screener --> https://youtu.be/XlLUf2S8zJw

2.     HENRY PURCELL: DIDO AND AENEAS, Z.626 (AT, 2022)
From the International Baroque Festival Melk Abbey
Screener --> https://vimeo.com/scai/dido-and-aeneas-2022

3.     CLAUDIO MONTEVERDI: VESPERS OF THE VIRGIN MARY, SV 206 (AT, 2021)
From the International Baroque Festival Melk Abbey
Screener --> https://vimeo.com/scai/marienvesper-2021